Your Brand Needs to Show Up Where AI Answers Live
ChatGPT. Gemini. Perplexity. Claude. These aren't just tools anymore; they're where your next customer is looking for answers. If your brand isn't part of those AI-generated responses, you're handing the conversation to someone else. Why Shy's GEO services make your brand visible, citable, and trusted across every major generative AI engine.
GEO
What is Generative Engine Optimisation?
GEO is the practice of optimising your brand so it gets referenced inside AI-generated answers — not just ranked on a search results page.
Generative engines like ChatGPT and Gemini don't rank websites. They synthesise responses from sources they consider credible, consistent, and well-structured. GEO shapes your brand to be one of those sources.
Three things GEO improves:
Entity Clarity: AI engines need to know who you are. We define and strengthen your brand, product, and topic entities across the web so generative models identify and trust you.
Citation Authority: AI models cross-verify information. We build your presence on the sources they check, credible publications, industry platforms, and authoritative directories.
Content Structure: Generative engines extract from content that is clean, factual, and modular. We restructure your content to be AI-readable, not just human-readable.
WHY IT MATTERS
The Conversation is Happening. Is Your Brand In It?
The old way:
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User Googles a keyword
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Sees 10 blue links
Clicks your ranking
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Maybe converts
The new way:
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User asks ChatGPT a question
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Gets a synthesised answer with brand citations
Trusts the cited brands immediately
Starts the buyer journey with a shortlist
If your competitors appear in those AI answers and you don't, they're capturing the consideration stage before you even enter the picture. GEO fixes that.
WHAT WE DO
Our GEO Services
We query ChatGPT, Gemini, Claude, and Perplexity using your audience's actual prompts. We map where your brand appears, where it doesn't, and why. You get a clear baseline and a prioritised action plan.
We define and align your brand entities, name, category, products, geography across your website, Google Business Profile, structured data, and third-party platforms. No ambiguity. No mixed signals.
We build your presence on the authoritative sources that generative models trust most. PR placements, editorial mentions, knowledge graph entries, and credible directories, all mapped to what AI engines actually verify against.
We rewrite and reorganise your key content into modular, machine-parseable formats. Definitions, factual summaries, Q&A blocks, and comparison tables that AI engines can extract cleanly.
We identify new AI query surfaces where your brand should appear. We build topic coverage to capture them, then test continuously across all major platforms.
HOW GEO FITS YOUR AI VISIBILITY STACK
GEO, AEO, and AIO: How They're Different
| Feature | GEO | AEO | AIO |
|---|---|---|---|
| Where | ChatGPT, Gemini, Claude, Perplexity | Google featured snippets, PAA, voice | Google AI Overviews |
| What It Wins | AI-generated answers | Direct answer positions in search | Cited in Google's AI summaries |
| Core Signals | Entities, citations, topic coverage | Q&A structure, schema, clarity | Entity strength, structured content |
GEO targets the AI platforms outside Google. AEO and AIO cover Google's answer and AI formats. Most brands need all three. Why Shy builds the strategy across all of them.
