4 Reasons Your Google Ads Clicks Are Down & What You Can Do
by Admin | February 02, 2026
4 Reasons Your Google Ads Clicks Are Down & What You Can Do
A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify believe that 2.5-3% is an average benchmark for industry leaders (although not backed with data), whereas a recent study of Shopify sites by Littedata found the average CTR was just 1.4%.
Resourse: Search Engine Journal
