Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse

Google launched the February 2026 Discover core update, a broad ranking change targeting the Discover feed rather than Search. The rollout may take up to two weeks.
Key Facts: The update is initially limited to English-language users in the United States. Google plans to expand it to more countries and languages, but hasn’t provided a timeline. Google described it as designed to “improve the quality of Discover overall.” Existing core update and Discover guidance apply..

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