Do Faces Help YouTube Thumbnails? Here's What The Data Says
by Admin | December 23, 2025
Do Faces Help YouTube Thumbnails? Here's What The Data Says
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
- Faces are common in thumbnails, but they are not a universal advantage.
- The impact looks different across niches and formats.
- YouTube’s native testing is built around watch time outcomes, not CTR alone.
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Resourse: Search Engine Journal
