Getting Indexed No Longer Means Getting Visited

Search Engine Journal explains how AI-powered search is changing the relationship between website indexing and traffic. As AI Overviews and AI Mode deliver direct answers, having a page indexed no longer guarantees that users will visit the website. The article recommends creating original, authoritative content that AI systems need to reference, organizing websites around user decisions, and tracking both AI visibility and referral traffic to adapt to evolving search behavior.