Google Adds AI Mode Traffic To Search Console Reports

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports.

This is a change to note when reviewing your metrics, as it may impact traffic reporting patterns.

Understanding AI Mode and What’s Changed

AI Mode is Google’s interactive AI-powered search experience, which builds on AI Overviews to provide more detailed responses.

The feature breaks questions into smaller topics and searches for each one at the same time. This “query fan out” technique, as Google calls it, lets people explore topics more deeply.

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