Google Ads Adds AI Max Search Match Type
by Admin | July 04, 2025

Google Ads Adds AI Max Search Match Type
Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see it.
Aleksejus Podpruginas first spotted this and posted about it on LinkedIn and then Thomas Eccel also covered it on LinkedIn.
Resourse: Search Engine Roundtable