Google Ads Testing Serving Restrictive Match Types In AI Mode
by Admin | September 05, 2026
Google Ads Testing Serving Restrictive Match Types In AI Mode
Google is testing a change that allows exact and phrase match keywords from regular Search campaigns to serve text ads in AI Mode. The limited experiment applies when there is clear, direct user intent, while Google says AI Max and Performance Max for Search remain better suited to complex conversational queries.
Resourse: Search Engine Roundtable
