Google Ads To Enable Certification For Online Gambling Advertisers

Google Ads is updating its online gambling and games certification requirements, introducing changes to eligibility and verification for advertisers in this category. The policy update highlights the importance of meeting Google’s certification standards and complying with applicable laws before running gambling-related campaigns. Advertisers should review the revised requirements to avoid campaign disapprovals or disruptions.

From October 2026, eligible advertisers can apply through Google Ads > Admin > Policy > Account, alongside the existing Help Center application process. The rollout is gradual, and existing certifications and pending applications remain unaffected.