Google Ads To Migrate Automatically Created Assets & Campaign-Level Broad Match To AI Max September 1

Google Ads will begin automatically upgrading campaigns using Automatically Created Assets (ACA) and campaign-level broad match to AI Max for Search starting September 1, 2026. ACA campaigns will get search term matching and text customization enabled by default, while broad match campaigns will receive search term matching. Google expects the upgrades to be completed by the end of September.