Google AdSense New Fill Empty In-Page Ads

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.

I should note at the top, that Google will turn this on by default for all AdSense publishers within 30 days. So if you want, you can opt out of it.

Google wrote, "An "unfilled ad space" occurs when AdSense is unable to find a suitable ad to show in a specific ad space on your page. You don't make any revenue from an unfilled ad space." So Google came up with a new "Fill empty in-page ads" setting.

When you select that setting, Google will try to fill it in other ways.

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