Google Advertisers Can't Figure Out If An Ad Is A Local Service Ad Or Not

Google advertisers are facing confusion over the appearance of Local Service Ads (LSAs) in search results, making it difficult to distinguish them from traditional Google Search Ads. Industry experts have shared conflicting opinions about ad formats featuring verified badges, messaging options, and booking buttons. The confusion comes as Google transitions Local Service Ads into the broader Google Ads platform, raising concerns about ad identification and the need for clearer communication from Google.