Google Announces Largest Ads Bidding Update In Over A Decade

by Admin | June 24, 2025

Google Announces Largest Ads Bidding Update In Over A Decade

PPC bidding just got a lot more interesting.

Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more conversions from their existing campaigns.

This update marks one of the most significant changes to Google Ads bidding over a decade.

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