Google Explains Why It Doesn't Matter That Websites Are Getting Larger

A recent podcast by Google called attention to the fact that websites are getting larger than ever before. Google’s Gary Illyes and Martin Splitt explained that the idea that websites are getting “larger” is a bad thing is not necessarily true. The takeaway for publishers and SEOs is that Page Weight is not a trustworthy metric because the cause of the “excess” weight might very well be something useful.

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