Google Launches Offerwall To Expand Monetization Options

Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads.

The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments.

According to Google, early adopters of Offerwall have seen an average revenue increase of 9%

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