Google’s 'Generative AI' Search Console Data Is A Trap For Marketers

by Admin | August 03, 2026

Google’s 'Generative AI' Search Console Data Is A Trap For Marketers

Google’s 'Generative AI' Search Console Data Is A Trap For Marketers

Google's new Generative AI Performance report in Search Console provides AI visibility data, but marketers should avoid relying on impressions alone. Since the report doesn't include AI-specific clicks, queries, or conversion data, businesses should combine it with engagement, traffic, and revenue metrics to accurately measure the real impact of AI Search.

Resourse: Search Engine Journal

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