Google's New AI Tools Promise Faster Ads, But Raise Control Concerns

Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control.

At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks across multiple platforms.

However, the announcement raised questions from attendees about accountability and transparency.

The reaction highlights growing tension in the industry. Platforms want more automation, while marketers worry about losing control of their accounts.

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