Google Search Video On URLs: Ranking Factor, Hyphens vs Underscores & Emojis

Google has explained how its Search systems handle URL structures, including keywords, emojis, and the use of hyphens versus underscores. Google says keywords in URLs provide only a very small ranking signal, so adding extra keywords is unlikely to improve rankings significantly. It recommends using hyphens to separate words in URL paths and keeping URLs clear, readable, and free from excessive keyword repetition