Google shares 2026 Halloween trends | Social Media Today

Google has released its 2026 Frightgeist report, highlighting the most-searched Halloween costume trends across the U.S. The guide features popular movie-inspired costumes, kids’ and pet costumes, couples’ outfits, horror movies and a state-by-state trend map. Marketers can use these search insights to plan seasonal promotions, while Google Lens can help users create costume ideas from existing clothes and explore Halloween makeup inspiration.