Influencer marketing has an AI trust problem | Social Media Today
by Admin | October 07, 2026
Influencer marketing has an AI trust problem | Social Media Today
Influencer marketing is facing a growing trust challenge as AI-generated influencers become increasingly realistic and harder to identify. Research from Meltwater and YouGov found that only 28% of consumers consider generative AI acceptable in influencer marketing, while 86% believe AI use should be disclosed.
Resourse: Social Media Today
