Instagram growth continues to outpace Facebook in EU | Social Media Today
by Admin | August 31, 2026
Instagram growth continues to outpace Facebook in EU | Social Media Today
Instagram continued to outpace Facebook in the EU during the first half of 2026, reaching 297 million active users compared with Facebook’s 264 million. The data shows Instagram steadily gaining users while Facebook usage remains relatively flat, highlighting a broader shift in social media behavior and the growing importance of Instagram for brands targeting European audiences.
Resourse: Social Media Today
