Instagram Updates Notification Ranking to Reduce Repetitive Alerts

This may or may not be worthy of note, depending on how it’s actually applied in practice, but…

This week, Instagram has outlined a revised approach to in-app notifications, which will demote updates from the same person or profile if the system feels like its sending repetitive updates from those users.

As outlined on the Meta Engineering Blog, Instagram’s development team has devised a new way to ensure that users don’t get notification fatigue, by reducing the amount of updates from specific users.

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