LinkedIn shares insights into key B2B buying behaviors | Social Media Today
by Admin | September 25, 2026
LinkedIn shares insights into key B2B buying behaviors | Social Media Today
LinkedIn has shared B2B buying insights based on more than 50,000 closed deals across 850 B2B organizations. The research found that buyers begin exploring solutions around 124 days before speaking with sales, while reaching multiple contacts within an account can improve deal outcomes. It also highlights the value of combining LinkedIn Ads with consistent organic activity.
Resourse: Social Media Today
