Meta offers enhanced ad campaign exposure | Social Media Today

Meta has introduced new advertising options to help brands maximize visibility during key events and promotional campaigns. Its new Ads Super Burst format lets advertisers reserve a 3-to-24-hour window for high-reach campaigns, while First Impression Ads is being tested in the U.S. to give one brand per day the first ad position in the Facebook Feed. Meta is also expanding Reels Trending Ads and testing Aggregated View Time to measure cumulative audience exposure to video ads.