Meta offers insights on individual platform growth | Social Media Today

Meta has shared new growth and engagement insights for Facebook, Instagram and Threads in its Q3 2026 earnings report. Instagram recorded an all-time high in time spent per user, with nearly 45% of recommended Reels being less than a day old. Facebook also saw record Reels watch time, while Threads reported a year-over-year increase of more than 20% in time spent per user. These trends highlight the growing importance of fresh content, personalized recommendations and short-form video for social media marketers.