Meta says its expanded processing capacity is driving ad results | Social Media Today

Meta has reported improved advertising performance through expanded AI processing capacity and upgrades to its ad recommendation systems. According to the company, AI-driven improvements generated 8.3% more ad clicks and a 15.7% increase in Facebook conversions during Q2 2026. Enhancements to its Andromeda, GEM, and GenRecs systems are helping businesses reach more relevant audiences through smarter ad targeting and personalized recommendations. These developments highlight Meta's growing use of AI to improve advertising efficiency, campaign performance, and conversions.