Respected SEO Rockstar Deconstructs SEO For Google's AI Search

One of search marketing’s SEO Rockstars recently shared his thoughts on SEO for generative AI, calling attention to facts about Google’s search results, explaining how the new AI search really works, and calling out fear-based marketing that overstates disruption in order to sell so-called “GEO” services.

Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine.

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