Snapchat Launches Improved App Promotion Options

Snapchat’s looking to help app advertisers improve their campaign results in the app, with a range of new promotional options, including updated app ad formats, revised bidding strategies, improved targeting tools and more.

As part of what Snap is calling its “App Power Pack,” Snapchat is rolling out a refreshed app ad offerings, which are designed for both SKAN (privacy safe measurement of app installs on iOS) and non-SKAN-enabled campaigns.

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