Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments

Search Engine Journal highlights six common mistakes that can undermine SEO experiments, from weak hypotheses and poor comparisons to drawing conclusions without sufficient evidence. The article recommends isolating variables, accounting for algorithm updates and seasonal changes, allowing enough time for results, and documenting every experiment. A scientific approach helps SEO teams make more reliable, data-driven decisions and build on past findings.