The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
by Admin | January 22, 2026
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.
If your Google ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit.
Resourse: Search Engine Journal
