The State Of Search In An AI World: What Marketing Leaders Need To Know Now
by Admin | September 21, 2026
The State Of Search In An AI World: What Marketing Leaders Need To Know Now
Search Engine Journal’s State of Search 2027 report highlights how AI search is changing SEO priorities, with traffic becoming a weaker standalone KPI while leads, conversions, pipeline and revenue gain importance. The report also finds rising investment in GEO despite low confidence in measuring AI visibility, while SEO investment overall remains strong.
Resourse: Search Engine Journal
