Threads advertisers will no longer need an Instagram account | Social Media Today
by Admin | September 22, 2026
Threads advertisers will no longer need an Instagram account | Social Media Today
Threads is becoming more independent from Instagram as Meta removes the requirement for advertisers to have matching usernames across both platforms. Businesses without an Instagram account will also be able to launch Threads ads directly through their native Threads profile, with the changes rolling out gradually.
Resourse: Social Media Today
