WhatsApp Launches Ads in Status Updates, Channel Subscriptions

With WhatsApp gaining momentum in more regions, Meta’s looking to revisit its plans for ads in the app, in order to monetize the platform’s now 2 billion active users.

Which, as Meta has found every time that it’s tried to insert ads into its messaging elements, is something that it needs to tread very carefully with, because ads in private DM chains are not exactly a welcome addition.

Which, to be clear, Meta’s not doing. Instead, Meta’s going back to its original WhatsApp monetization strategy of adding ads into Status, WhatsApp’s own version of Stories.

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