Why Agentic AI May Flatten Brand Differentiators
by Admin | January 20, 2026
Why Agentic AI May Flatten Brand Differentiators
James LePage, Dir Engineering AI, co-lead of the WordPress AI Team, described the future of the Agentic AI Web, where websites become interactive interfaces and data sources and the value add that any site brings to their site becomes flattened. Although he describes a way out of brand and voice getting flattened, the outcome for informational, service, and media sites may be “complex.”
Resourse: Search Engine Journal
