YouTube Adds New Viewer Metrics To Track Audience Loyalty

by Admin | July 03, 2025

YouTube Adds New Viewer Metrics To Track Audience Loyalty

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories.

The update introduces three viewer types: new, casual, and regular. This is designed to help creators better understand who’s engaging with their content and how often.

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