YouTube Will Enable Brands to Post Opportunities for Creator Collaboration

YouTube’s looking to help creators establish more brand partnership opportunities via a new “Open Call” element within its BrandConnect platform, which will enable brands to post opportunities for prospective creators to apply to work with them.

As you can see in this example screen, via this new initiative, brands will be able to invite creators to submit custom videos that showcase their products and/or business, based on a defined creative brief. The brand will then be able to choose from these submissions for paid promotions, via Partnership Ads, providing creators with additional monetization opportunities.

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