Google often made changes to their algorithms many times in a year. So, it is evident that what made work last year might not do wonders this year. To improve your organic search rankings, you need to align with the latest Google updates. Here are some of the best organic SEO ranking tips that help you improve your organic presence on Google.
Organic SEO Tip 1: Show Google What You’re About with Keywords
When you search for something on Google, you usually type “keywords” or search terms to find what you need. So, the keywords you target should clearly describe what your content is about.
For example, digital marketing is a broad short tail keyword. Lots of sites could rank for that. Instead, go after longer, more specific long tail keywords like best digital marketing agency in Gurgaon. If you searched that, you’d be looking for exactly the digital marketing companies in Gurgaon.
So, to improve organic rankings, the first thing to do is research the keywords that clearly define what searchers are looking for. Then, work on headings, texts, titles, etc, on your site. If you do all these, it would be helpful for Google to understand the topic of your content to match searches to what you offer. Always remember that the more precise your keywords, the more targeted (and converted!) your traffic.
Organic SEO Tip 2: Get Credible Sites Linking to You
Creating backlinks can actually help you improve organic search rankings and act like a vote of confidence. To build trust and authority, links to your site from other high-quality sites.
Create awesome content that sites in your industry would want to reference or recommend to their audience. If they link to you, it shows Google that credible sources vouch for your knowledge.
Internal links between pages on your own site also help visitors to read your content deeply. To keep people engaged with your site, you can link your pricing page to service pages or old blog posts to new ones. This approach makes Google believe that you have informative content worth ranking.
Organic SEO Tip 3: Optimize Your Website for Every Device
Now, people are using the internet on mobile phones more than on computers and tablets. So, use responsive web designs to make your site more flexible and adaptable to any screen size. It makes it helpful for visitors to access text, images and buttons so they don’t have to pinch, scroll or squint no matter how they access your site.
Remember that mobile users will bounce fast if you only optimize your site for desktop users. But with responsive design, you can keep all the visitors happy and make them explore your content longer. Google also gives organic ranking to sites that offer great experiences.
Organic SEO Tip 4: Engage Visitors with Video
You already know how videos are popular in this digital age, especially after the trend of reels and shorts. Video can be highly effective in improving organic search rankings.
Did you know that people spend 88% more time on pages with videos than without videos? You can use videos as a tool to improve SEO rankings. But how??
Having video content on your platform makes visitors watch them and engage rather than quickly clicking away, which signals to Google that your content resonates.
Videos also appear directly in Google search results, so use videos appropriately to have a visual thumbnail to grab people’s attention when they browse options. Moreover, you can blend videos into your blog posts, service pages, or homepages to satisfy searchers’ appetite for multimedia.
Organic SEO Tip 5: Engage Searchers with Quality Content
Web visitors have high standards, as they prefer quality when it comes to content. If you want them to stay on your page longer, engage them with Interesting, relevant, error-free writing, which Google also reads as a sign of quality.
Resist the urge to cram keywords and update your content for actual humans. It would be best to use a conversational writing tone with a good flow to attract and hold the reader’s attention.
Moreover, to improve your organic search ranking, quote industry experts, use conversational and engaging language and add lists and headers. Include every relevant stuff in your content that helps visitors quickly grasp your key messages.
Quality writing is essential to your organic rankings. On a regular basis, post relevant information, like blog posts and videos, as Google takes note of your quality content and gives you a ranking boost. Use content marketing smartly to level up your organic SEO.
Wrap Up
So, these are the top 5 tips to improve your organic search rankings and grab the first page Google spot. Improving organic SEO is an ongoing process that needs time and patience, but these best practices set you on the right track.
Furthermore, if you need expertise to improve your search ranking, reach out to Why Shy – the best digital marketing agency that provides advanced SEO services. Get in touch with us to learn more about our SEO services and get the most out of your website.
