Branding

The Johnson & Johnson Tylenol Crisis: A Lesson For Branding Agencies

Today, we are going to talk about the legendary case of crisis management that’s still discussed in branding agencies and boardrooms worldwide – the Johnson & Johnson Tylenol crisis. So are you ready to know about the rollercoaster of events that shows the real power of crisis communication and brand management? Let’s get into it! In 1982, the Johnson & Johnson...

Why is Online Presence Important for Your Business?

As customers rely on digital channels to find a product or service, the digital boom has resulted in intense competition in every industry. In this digital age, every business must have a strong online presence and actively cater to the varying demands of its customers. Getting your company online through a website, an e-commerce platform, or a social media handle can be a big step...