Brand Strategy Tag

The Johnson & Johnson Tylenol Crisis: A Lesson For Branding Agencies

Today, we are going to talk about the legendary case of crisis management that’s still discussed in branding agencies and boardrooms worldwide – the Johnson & Johnson Tylenol crisis. So are you ready to know about the rollercoaster of events that shows the real power of crisis communication and brand management? Let’s get into it! In 1982, the Johnson & Johnson...