Humour is the most powerful marketing tool. Its worth has long been recognized by early print advertisements, radio messages, and television commercials. Today, with the rise of digitalization, the potential of humour and sarcasm can be realized through social media. From memes to Instagram reels, adding humor to social media marketing attracts the audience, and as a result, it inspires a high level of customer loyalty.
Adding humour and sarcasm to your social media content may attract most of the audience, but it is also likely to offend some. But it’s humour, not “weekend night,” that makes everyone happy!
If you have opted for social media marketing services, ensure your marketing agency is doing much more than just posting festive wishes or “good morning” posts on Facebook and Instagram. Many other factors make a brand “followable” on social media platforms.
Post Regular Humorous Content
Always think from the follower’s perspective to boost your social media engagement. Analyze the factors that make a user like or follow certain brands. It can be achieved through posting regular humorous and educational content from your social media page. Doing this will make your brand’s social media presence more enjoyable, making followers giggle.
Remember, consistency is the key; without it, once even Virat Kohli was dropped from the team!
Highlighting Comic Elements of Your Employees
Give your audience a glimpse of your team. You can show amusing videos of your employees or introduce your employees or core team members on social media. You can use humour to help you with this. For example, you can highlight funny things about your employees by making some reels or memes. By doing this, you can increase the interest of your audience to engage with your content.
Take Advantage of Viral and Trending Events
You can take advantage of humor in social media by using popular and trending content. Using references from pop culture, trending events, or news, you can create comic content that relates to the audience that will give them a message and make them laugh.
Consider all of the Amul Butter commercials that feature the Amul girl mascot. If creating content on viral & trending topics is an art, Amul is a Picasso of it!
Use Self-Deprecation Tool
Self-deprecation is another effective way to add humour to your content. Many brands make fun of themselves to create content that entertains the audience, especially when they make mistakes.
You can raise brand awareness while entertaining your audience by creating funny content that uses self-deprecation. It will likely increase your brand’s chances of recall on social media and your engagements. You can also use this type of content to boost the image of your company’s image.
Check out Why Shy if you are looking for effective social media marketing services. They have successfully promoted businesses on various social media platforms with humour content, practical strategies & campaigns.